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10-hour pilot online social media course for LLP project managers

In April-May 2013 Web2LLP organised a 10-hour pilot of the online social media course for managers of lifelong learning projects. This course was delivered via videoconferencing over 5 modules of 2-hour sessions to participants located in different countries, and was delivered in English.

The actual course will be delivered in Italian (May-June), English and French (September-October), and registration is still possible. If you are interested in taking part, please visit the respective course pages.

Pilot session 1: Setting up a web strategy and communication action plan - Tue 30 April, 15.00 CET

This session introduced the idea of a web strategy and what it involves to 29 participants from 12 different countries . Domain expert Gary Shochat (P.A.U. Education, Spain) and invited speaker Valentina Garoia (European Schoolnet, Belgium) explained how to set one up taking into account the specific needs and requirements of your LLP project. Participants were introduced to an online communication action plan and how to draw one up for your project as well as learn about an approach to plan your social media presence. They also learned about how different social media channels and networks can be integrated in your web strategy .

Pilot session 2: Selecting and choosing social media tools

Tue 7 May, 15.00 CET

During this session, 23 people from 10 different countries took part. Domain expert Nicholas Standage (P.A.U. Education, Spain) and invited speaker Bernard Van Isacker (PhoenixKM, Belgium) introduced a variety of different social media tools such as blogs and microblogging and social networking sites, and which added value they bring to LLP projects. The session also explained how different social media channels and networks can be integrated in a web strategy.

Pilot session 3: Managing and measuring your social media presence - Tue 14 May, 15.00 CET

16 participants from 9 different countries took part in this third session which focused on managing your social media presence and analysing the social media impact of your project. Domain expert Montse Delgrado (P.A.U. Education, Spain) introduced online management tools that can help you manage and monitor the online presence of your project, and invited speaker Katerina Zourou (Web2Learn, Greece) explained the different analytical tools that can be used for both predicting and measuring your social media presence.

Pilot session 4: Sharing online content and complying to copyright - Tue 21 May, 15.00 CET

This session, in which 19 participants from 9 different countries took part, was all about managing and sharing content in a social media context. Domain expert Alberto Nantiat (ATiT, Belgium) and invited speaker Shona Whyte (University of Nice, France) spoke about curation, highlighting tools such as Scoop.it, Diigo and paper.li, and giving practical guidelines. Domain expert Mathy Vanbuel (ATiT, Belgium) made participants aware of intellectual property rights and how you need to respect necessary constraints when sharing content in relation to your project.

Pilot session 5: Round-table with experienced managers and trouble-shooting - Tue 28 May, 15.00 CET

During this final pilot session, 15 participants from 9 European countries joined a panel of 6 experienced project managers who shared their experiences using social media to promote their projects and initiate interaction with their target audiences. The experts panel provided their input as to how you can best integrate social media in your project while taking into account the normal challenges faced in LLP projects and answered participants' questions. The panel included Bernard Van Isacker (PhoenixKM, Belgium), Christel Vacelet (European Schoolnet, Belgium), Graham Attwell (Pontydysgu, UK), Ildikó Mázár (EDEN, UK), Kamakshi Rajagopal (Open Universiteit, the Netherlands) and Petra Newrly (MFG Baden-Württemberg, Germany).

Practical details

  • Participation in this online course was free, and the target audience was managers of projects funded under the Lifelong Learning Programme of the European Commission.
  • This course was made up of standalone modules, so participants could choose their modules according to their own wishes.
  • Spreed served as the video conference training platform: it is one of the most robust videoconferencing systems and it gives to multiple users to connect real time with audio, video, text, and tools such as a shared whiteboard.